Social Media Specialist

Deskripsi Pekerjaan

• Mengembangkan dan menerapkan strategi media sosial sesuai tujuan organisasi.
• Membuat rencana konten bulanan untuk berbagai platform media sosial.
• Membuat konten yang menarik dan kreatif (foto, video, copywriting, desain dasar).
• Mengelola kampanye Pemasaran Digital (Meta Ads, Google Ads, TikTok Ads).
• Menganalisis dan mengevaluasi kinerja media sosial serta kampanye digital.

Syarat

Ditulis lengkap seperti di sumbernya.

• Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Communications, Digital Marketing, Public Relations, Business, or other relevant fields.
• Minimum 1–2 years of experience as a Social Media Specialist, Digital Marketing Specialist, or in a similar position.
• Proficient in managing professional social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and other relevant platforms.
• Experienced in managing and optimizing Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms.
• Strong understanding of digital funnels, customer journeys, lead generation, conversion optimization, and performance marketing.
• Able to analyze data and develop data-driven strategies.
• Proficient in digital tools such as Meta Business Suite, TikTok Ads Manager, Google Analytics, Google Ads, Canva, and other social media management tools.
• Strong content creation and copywriting skills in both Indonesian and English.
• Proficient in English, both spoken and written, at a professional level.
• Creative, adaptable, and an effective communicator, with the ability to work collaboratively in a team and meet targets and deadlines.

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Social Media Specialis
Al-Azhar Kelapa Gading
Kelapa Gading, Jakarta Raya
Full time

About the role

We are seeking a Social Media Specialist to join the Marketing & Communications team at Al-Azhar Kelapa Gading. This is a full-time position based in Kelapa Gading, Jakarta. As Social Media Specialist, you will be responsible for developing, implementing and managing our social media strategy across all platforms to enhance brand visibility, engagement and community building. This role is pivotal in connecting our institution with students, parents and stakeholders through compelling digital content and meaningful interactions.

Key responsibilities

Develop, manage, and implement social media strategies aligned with the organization’s objectives, branding, and target audience.

Develop monthly content plans and content calendars for various social media platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and other digital platforms.

Create engaging and creative content, including photos, videos, copywriting, basic designs, Reels, short-form videos, articles, and digital promotional materials.

Manage Digital Marketing campaigns, including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other digital advertising platforms.

Optimize digital marketing activities to increase brand awareness, engagement, lead generation, and conversion rates.

Collaborate with content creators, content writers, videographers/multimedia teams, and relevant departments to produce high-quality and consistent content.

Manage audience interactions professionally to increase engagement and build a positive digital community.

Monitor, evaluate, and analyze social media and digital campaign performance using various analytics tools.

Prepare regular social media and digital marketing performance reports, including strategic recommendations to improve overall performance.

Perform other duties, responsibilities, and assignments as directed by supervisors or management, in accordance with organizational needs, provided they remain within the scope of the position’s competencies and functions and support the achievement of the Foundation’s objectives and interests.



What we're looking for


Minimum Diploma (D3) or Bachelor’s Degree (S1) in Marketing, Communications, Digital Marketing, Public Relations, Business, or other relevant fields.

Minimum 1–2 years of experience as a Social Media Specialist, Digital Marketing Specialist, or in a similar position.

Proficient in managing professional social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and other relevant platforms.

Experienced in managing and optimizing Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms.

Strong understanding of digital funnels, customer journeys, lead generation, conversion optimization, and performance marketing.

Able to analyze data and develop data-driven strategies.

Proficient in digital tools such as Meta Business Suite, TikTok Ads Manager, Google Analytics, Google Ads, Canva, and other social media management tools.

Strong content creation and copywriting skills in both Indonesian and English.

Proficient in English, both spoken and written, at a professional level.

Creative, adaptable, and an effective communicator, with the ability to work collaboratively in a team and meet targets and deadlines.

What we offer

Competitive salary and benefits package commensurate with experience and qualifications

Opportunities for professional development and training in digital marketing and communications

A collaborative and creative work environment that values innovation and fresh ideas

Career progression opportunities within the marketing and communications department

Health and wellness benefits to support your overall wellbeing

Flexible work arrangements that promote work-life balance



About us

Al-Azhar Kelapa Gading is a leading educational institution in Jakarta dedicated to providing high-quality education combined with modern academic excellence. We are committed to nurturing students who are intellectually capable, spiritually grounded and socially responsible. Our institution values innovation, integrity and inclusivity, creating a dynamic learning environment for students of all backgrounds. We leverage technology and contemporary teaching methods to prepare our students for success in an increasingly digital and interconnected world.

Ready to make an impact?

If you are a creative, dynamic professional with a passion for social media and digital engagement, we would love to hear from you. Please submit your CV, a portfolio of your social media work and a cover letter detailing your experience and why you are the ideal candidate for this role. Apply now to join our team and help us connect with our community in meaningful ways.



Pertanyaan dari perusahaan
Lamaran kamu akan mencakup pertanyaan-pertanyaan berikut:
Pernyataan mana di bawah ini yang paling mendeskripsikan hakmu bekerja di Indonesia?
Berapa gaji bulanan yang kamu inginkan?
Berapa tahun pengalaman kerjamu sebagai Spesialis Media Sosial?
Kualifikasi mana yang kamu miliki?
Apakah kamu memiliki pengalaman menggunakan Meta Ads Manager?
Apakah kamu memiliki pengalaman menggunakan Meta Business Suite?
Profil perusahaan

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